Gadgets, merchandising and promotional items for events
In 2014 and 2015 the gadgets "Music Legends Collection" were chosen as promotional merchandise for the international music event "Rock in Rio".
"The customisation of items and gadgets" begins Davide Calcagno CEO of Eurasia 1 Srl "is a very important element to give visibility to musical events, concerts, festivals ... Customizing a product with its own brand means giving continuous force to the brand, overtime. If you are able to propose a customized gadget that, in addition to advertise a brand, can generate an emotion or a utility in those who receive it, well ... bingo! ".
Eurasia 1 Srl, holder of Music Legends Collection brand, has always tried to combine the concept of customization of its products to be useful and carry some emotion. Mini promotional guitars, key chains, fridge magnets and personalized necklaces are just some of the products that the company has proposed to its customers for the promotion of their events. "In 2012 we worked with the tour organizers of the Eagles, Santana, Clapton and Sting in Southeast Asia" continues Davide Calcagno "offering them a gadget for the concert that could be appreciated by the public and at the same time, a souvenir of the event. Our job was not limited only to the product itself, but also to the study of the packaging in order to give a space of visibility for the concert sponsors. The result was simply excellent: the public, organizers, sponsors. Everyone was satisfied!"
So do you want to promote and give visibility to your event or your brand with an original product and emotion?